BetMGM Secures Exclusive Casino Rights to The Price Is Right and Family Feud

BetMGM has taken a major step in transforming the online casino landscape in the US by securing exclusive rights to two of the most iconic game shows in television history, The Price Is Right and Family Feud. The multi-year partnership with Fremantle grants BetMGM intellectual property rights to develop slots, table games, and other casino experiences inspired by these household names.

This move aims to enhance BetMGM’s existing portfolio and bridge the gap between traditional entertainment and iGaming. As part of the deal, BetMGM will integrate branded elements of both shows into its offerings and sponsor select episodes of upcoming seasons, introducing a fresh way for fans to connect with these beloved programs.

The partnership with Fremantle is not BetMGM’s first foray into combining television and online gaming. In 2024, the company launched a Wheel of Fortune-themed slot in collaboration with IGT, continuing its efforts to bring popular entertainment formats into the online casino space. This followed its earlier move in 2023 to launch the USA’s first brand-led online casino product, showcasing BetMGM’s commitment to innovation in the iGaming industry.

BetMGM has also sponsored Wheel of Fortune tournaments, including the Big Winners Tournament in late 2024. This activation featured daily progressive jackpots that started at $5,000 and culminated in a grand finale where top players competed for a combined prize pool.

The new partnership with Fremantle differs in that BetMGM now has full intellectual property rights for The Price Is Right and Family Feud. This exclusivity gives the operator the freedom to create entirely new games inspired by the shows, going beyond sponsorships and one-off collaborations.

Lots of Optimism in a Dynamic Market

Already a leader in the US market, BetMGM operates one of the most diverse online casino portfolios, featuring over 3,500 titles. These include fan favorites like MGM Grand Millions, Bison Fury, and Dead Sea Scrolls.

The partnership represents a forward-thinking approach to iGaming in the US, where operators are increasingly seeking ways to differentiate their offerings. By blending nostalgic, family-friendly game shows with cutting-edge gaming technology, BetMGM is tapping into a market eager for entertainment that is both familiar and fresh.

Best of all, it positions BetMGM as a trailblazer in creating immersive gaming experiences, offering players not just games but a connection to the shows they have loved for decades. As the US online casino market continues to grow, partnerships like this demonstrate the power of innovation and the endless potential of combining traditional media with modern gaming platforms.