Caesars Entertainment Signs Lucrative Market Deal with RateGain

Caesars Entertainment, Inc. (Caesars), the biggest casino corporation in the United States, has this week chosen RateGain Travel Technologies Limited (RateGain), a supplier of SaaS solutions for travel and hospitality, to deliver real-time rate intelligence to increase hotel performance, profitability, and RevPar. The lucrative partnership deal is part of Caesars’ ambitious attempts are remaining at the top. This will likely be the case if things go according to plan.

RateGain helps travel and hospitality companies “maximize revenue” by optimizing pricing and this is at the core of Caesars’ plans. As per the terms of the deal, RateGain’s products OPTIMA, PARITY+, and Closed Loop rate parity will be implemented across over 50 Caesars Entertainment sites across the United States.

OPTIMA will give real-time competition information while the MarketDRONE Narratives tool will assist every Caesars property in gaining actionable insights. These will be very valuable when it comes to helping Caesars maintain its industry-leading position in the face of market shifts.

To increase the chances of success, pricing teams for the companies will also look for revenue leakage. That will ensure Caesars is in sync with all its partners and can provide the best prices across all channels. The pricing team would use closed-loop rate parity to validate any rate parity violations. This would assist the hotel chain’s pricing strategy to become more transparent and controllable.

High Hopes for the Future

Caesars Entertainment is the largest casino-entertainment corporation in the United States. It also happens to be one of the most diverse in the world. What has been driving this growth has mainly been the creation of additional resorts, expansions, and acquisitions.

However, the market is more competitive than ever, especially in the post-pandemic era. It, therefore, needs to bring in the right partners to not only help it survive but grow even further. Thankfully, the company has always been forward-looking which makes working with a company like RateGain relatively easy.

“The team at Caesars has always been a leader in identifying trends in the market and adopting them to provide their guests the best experience across every touchpoint. Delivering the right price for each property across every channel is a big part of that experience, and we are delighted that Caesars has selected us to help them improve pricing efficiency and margins in the new normal.”

Chinmai Sharma, President Americas at RateGain.

As it stands, over 2200 clients in over 100 countries use RateGain to help them increase revenue through acquisition, retention, and wallet share expansion. These include some of the leading hotel chains, top online travel agencies, and best car rental providers in the world. With that, it is easy to see how much value Caesars Entertainment will be getting from the partnership.