FanDuel Casino, part of Flutter Entertainment, has strengthened its position in the U.S. online casino market with the launch of its new Rewards Club loyalty program and the latest phase of its “Calling All Thrillionaires” campaign. The twin initiatives are not just about enhancing player engagement and rewarding loyalty but also reinforcing FanDuel’s focus on excitement-driven gaming.
Supported by its parent company Flutter Entertainment, FanDuel already operates a diverse portfolio that includes FanDuel Sportsbook, FanDuel Racing, FanDuel TV, and its daily fantasy sports platform. This move sets the company up for even more growth in the ever-evolving iGaming market.
The new FanDuel Casino Rewards Club is now live in New Jersey, Michigan, Pennsylvania, and West Virginia, allowing players to earn points for every dollar wagered on real-money games. These points help players move through multiple tier levels, each offering enhanced bonuses, exclusive perks, and reward boxes.
Depending on their tier status, players can receive up to 25% in Weekly Bonus Back, as well as birthday rewards and other promotional incentives. FanDuel emphasized that the Rewards Club works optimally well to promote transparency, making it easy for players to track their progress, tier level, and available benefits.
Andrew Gradwell, senior vice president of casino at FanDuel, stated that the Rewards Club was built to make everyday play more rewarding. He noted that the program is going to elevate the player experience by adding structure, transparency, and lots of other benefits to FanDuel Casino’s digital environment.
The launch of the Rewards Club coincides with the third chapter of FanDuel Casino’s successful “Calling All Thrillionaires” marketing campaign. The campaign continues to focus on the excitement and anticipation that define the online casino experience, introducing a new series of ad spots titled Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills. Interestingly, the latter is on track to debut during the holiday season, which is great for players looking for even more rewarding experiences as they celebrate.
Developed in collaboration with Orchard Creative, the multimedia campaign blends humor, style, and anticipation, capturing the thrill of the win. These new spots will air across major FanDuel Casino markets, including New Jersey, Pennsylvania, and Michigan.
Daniele Phillips, Vice President of Marketing at FanDuel Casino, explained that the latest phase of the campaign brings the anticipation of winning to life through the Rewards Club. She said the initiative highlights FanDuel’s ongoing commitment to innovation, loyalty, and nonstop entertainment for its players.
AGS Interactive, a dynamic and leading supplier of online casino content, has launched its portfolio…
Bet365 is giving soccer fans a new way to enjoy the UEFA Champions League with…
Missouri’s soon-to-launch sports betting market has attracted another major player. Fanatics Betting and Gaming confirmed…
Play’n GO, the well-known Swedish casino content provider, has entered into a strategic partnership with…
The US commercial gaming industry recorded $6.73 billion in revenue in May 2025, according to…
Bragg Gaming Group has further cemented its footprint in the U.S. iGaming market with the…