Industry

Microgaming and Red Rake Gaming Team Up for Content Deal

Red Rake Gaming has struck up a distribution deal with iGaming supplier Microgaming. As a result, the Spanish casino company will work with the popular developer to create new titles and integrate them as part of its own offer and vice versa. Microgaming’s success revolves around popular casino segments, such as bingo games and slots, as well as live casino.

By teaming up with the iGaming giant, Red Rake will have an opportunity to tap into the Microgaming platform and achieve better footprint and awareness. Meanwhile, Red Rake Gaming is already a well-established developer.

There are a number of excellent titles, such as Tiger and Dragon, The Asp of Cleopatra, and the absolute blockbuster Bonnie & Clyde. Microgaming is already a bit of an expert, tapping into other developers’ rich portfolios and creating a diverse experience for its players.

Red Rake Gaming Wants to Expand

The latest partnership is part of Red Rake’s efforts to expand in new markets, and particularly in Ukraine, Greece and Portugal.

The company is already operating in these markets as well as the United Kingdom and Spain with the sole purpose of attract a bigger segment of players. To consolidate its right to operate across Europe, Red Rake has also secured an official license from the Malta Gaming Authority (MGA).

According to Red Rake Managing Director Nick Barr the objective is to create a successful global business, allowing the company to scale up properly first. Barr is interested in opening doors into new markets and ensuring strategical growth. Here’s what Barr had to say:

“Microgaming are one of the most established providers in today’s market, having built up a hugely successful global business”

Some of the new venues targeted by Red Rake include Italy and Romania as well as Sweden, which may be heavily regulated, but remains one of the prime markets out there.

Microgaming Happy to Have Another Brand

James Buchanan, Microgaming Director for Global Operations, has also expressed his delight with adding Red Rake to the vast company fold. Buchanan particularly commended the diverse and innovative content available by Red Rake.

The company remains focused on partnering with best-in-slot companies which can provide the necessary quality and help the brand establish a remarkable footprint. Microgaming’s games have been enjoying an unprecedented popularity.

Most recently, a Genesis Casino player landed an impressive $3 million payout in the United Kingdom. Microgaming continues to pursue a line of expansion across key markets. The company is one of the oldest in the world of iGaming, having first set up shop in 1993 and hosting the first online casino.

Kevin Parker

Kevin was raised on sports since a young teen and following a (fortunate) injury pursued new hobbies in table games such as Blackjack and Poker. Since 2009 Kevin has been writing for casino sites for various big names in the industry and CasinoSites.us is but one of his latest passion projects.

Published by
Kevin Parker

Recent Posts

Mohegan Digital Continues U.S. Expansion with Online Casino Launch in Pennsylvania

The iGaming branch of the well-known Mohegan brand, Mohegan Digital, has formally launched its new…

7 days ago

Maryland House Passes iGaming Bill

The Maryland casino industry is bracing for a major development as Representative Vanessa Atterbeary's HB…

2 months ago

Caesars Enhances US Presence with New Developments

Caesars' commitment to offering players unparalleled gaming content is unwavering, even as the gaming industry…

2 months ago

GiG Expands Global Presence with PlayR and Palasino

In an effort to further solidify its position as the industry leader in the area…

4 months ago

New Jersey Gamers Get New iGaming Options Thanks to New Partnership

PlayStar, a significant leader in the online casino industry, recently announced a groundbreaking partnership with…

5 months ago

Fanatics Sportsbook Launches New iGaming Products in West Virginia

With the launch of their much-anticipated Fanatics Sportsbook and the introduction of their innovative online…

5 months ago