Spillemyndigheden Launches New Ad Campaign to Tackle Problem Gambling
The Danish gaming watchdog, Spillemyndigheden,
is launching a fresh campaign intended at protecting players from gambling
harm, and specifically aiding problem gamblers. The campaign will focus on the StopSpillet
initiative designed to help gambling addicts find help and stop indulging in
destructive gaming habits.
The initiative was originally
launched in January 2019, and StopSpillet has received nearly 700 calls from
individuals who are struggling with managing their gaming habits. As per the
new advertisement, named ‘Pokerfjæs,’ viewers will follow the lives of
three people, a mother, a father, and a footballer.
As the 30-segment video unfolds,
there will be a voiceover with close relatives and family friends of the
characters of the video, sharing their thoughts about the individuals’ gambling
The regulator is determined to
show how gambling addiction can be overcome with the help of StopSpillet. The
tagline of the campaign is ‘If you can’t say it out loud you can tell us,’
inviting trust and presenting StopSpillet as a confidential service where
everyone can receive help.
Individuals affected by gambling
addiction will also be able to chat with experts, instead of calling directly,
if they feel more comfortable with this form of interaction.
Countries Are Exemplary Gaming Markets
Denmark has been one of the
exemplary countries in Europe, upholding some of the strictest gaming
regulations, with a specific focus on gambling addiction. The country has taken
multiple measures to ensure that consumers are protected.
The national lottery introduced an
ID card as a form of verification to ensure that underage individuals are not
involved with any gambling products. Meanwhile, the market has kept growing
over the months in 2019, generating $237.8 million in Q3 2019.
Admittedly, this was a slightly
subdued result comparing, but it still showed the strength of a
highly-regulated market, which has nevertheless been able to secure expansion
and growth. Denmark also accepts partnerships with betting companies and sport
teams, with the regulator being able to oversee such campaigns.
Sweden also legalized its industry
on January 1 2019 and the country has been doing well so far. Even though the Spelinspektionen,
Sweden’s regulator, has issued multiple warnings to operators in the country,
the gaming market has been developing well.
Similar to Denmark, Sweden is one
of the more heavily regulated markets in Europe, with the emphasis being on
protecting consumers. Unlike other places, including the United Kingdom,
Spelinspektionen doesn’t allow any promotional materials past the sign-up
Europe is caught between an
expanding gaming market as well as sterner and sometimes purposefully
restrictive regulations. Spain and Italy are both growing, for example, but the
governments are planning to restrict the reach of online gambling
Denmark has chosen not to be as
restrictive, but the country equally puts more care into aiding problem
gamblers than most counterparts across Europe.