Catawba Two Kings Casino has introduced a new digital offering with the launch of Catawba Two Kings Slots, a free-to-play social casino developed in partnership with Ruby Seven Studios. The platform is the operator’s first dedicated move into social gaming and is designed to extend its reach beyond the physical property while maintaining engagement with players away from the casino floor.
To start, the social casino features a library of dozens of slot games from established iGaming suppliers. Alongside digital-first titles, the lineup includes several slot machines familiar to players who have visited the land-based casino. The blend is part of their strategy in growing brand recognition and continuity between the on-site and online experiences.
Currently accessible via desktop browsers as well as iOS and Android mobile apps, Catawba Two Kings Slots is strictly entertainment-focused. Players cannot win real money, but optional in-app purchases are available to enhance gameplay, a standard model across the social casino sector.
There is a growing trend among tribal gaming operators who are increasingly adopting social casinos as a strategic engagement tool. Free-to-play platforms allow casinos to stay connected with players between visits and strengthen brand loyalty. In addition, they introduce new audiences to their gaming products without the regulatory complexities associated with real-money online casinos.
This approach has helped fuel rapid growth across the social casino segment. Operators also benefit from the ability to gather insights into player preferences and behavior, data that they can use to inform marketing strategies and on-property offerings.
Unsurprisingly, the sector’s growth has begun to draw closer scrutiny from regulators in certain states, particularly around consumer protections and monetization practices. Still, they remain an attractive option for operators seeking digital expansion with relatively low regulatory friction.
For Catawba Two Kings Casino, the timing of the launch is part of its broader development plans. Casino leadership has framed the social casino as a complementary experience designed to keep players engaged as the property prepares for a major transition. The casino is currently operating from a temporary facility while construction continues on a $1 billion integrated casino resort.
According to leadership at the Catawba Nation Gaming Authority, the social casino aims to offer hours of entertainment while helping maintain a relationship with players during periods when they are not visiting the property. The partnership with Ruby Seven Studios supports that strategy by delivering both the technology and operational expertise needed to attract existing patrons and reach new audiences.
From Ruby Seven’s perspective, the collaboration adds a high-profile tribal casino to its growing portfolio of partners. The studio has positioned itself as a specialist in translating land-based casino brands into engaging digital experiences.
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