On Wednesday, Caesars Entertainment revealed plans for a cross-country tour that would be in a branded and customized 18-wheeler truck. The truck will make 17 stops before the Super Bowl to advertise an app from the Las Vegas company that allows users to bet on sporting events from their smartphones.
Starting off the trip on Monday, the Buffalo Bills will play host to the Tennessee Titans at Highland Stadium in Orchard Park, New York. According to a statement from Caesars, the first stop will also coincide with the inauguration of the “sportsbook-style” club that will be located in the northwest corner of the stadium.
A maximum of 400 guests, who must be 21 or older, will be allowed inside the new sportsbook lounge, which was originally known as the Business Class Club. It’s getting a makeover to improve your game day experience with new TVs, information on how to use the Caesars Sportsbook app, and more. The Caesars Sportsbook Truck has everything you need for a tailgate experience fit for a king, including a professional-grade recording studio and a podcast studio.
Guests of Caesars Sportsbook at Highmark Stadium can expect a premium tailgating experience with:
Dan Misko, senior vice president of business development for the Buffalo Bills, said that the Caesars Sportsbook Truck is another example of the innovative, one-of-a-kind experiences that Caesars has always prioritized for its consumers. Buffalo Bills fans may visit the Caesars Sportsbook Lounge at Highmark Stadium all season long to unlock unique experiences, and the team is grateful to Caesars Sportsbook for kicking off the Truck Tour during their home opener.
“The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can’t wait to engage fans on the road, and we’d like to thank our great partners for making this possible. Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.”
Per Caesars Digital President Eric Hession
With more than a thousand square feet of activation area, the Caesars Sportsbook Truck is an inventive creation that allows the company to tailor the moments and experiences it delivers at each stop.
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