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GAN Extends Its iGaming Footprint to Mexico with Coolbet

  • Written By Richard Tousignant
  • Edited
  • Reading 2 minutes

Yesterday, GAN Limited, the largest B2B technology supplier of real money internet gambling solutions in North America, and the largest worldwide B2C operator of online sports and casinos under the Coolbet brand announced their entry into the regulated Mexican market. The expansion of the Coolbet brand to Mexico marks the tenth country in which it is available.

As of January 16th, Coolbet was able to open its doors to clients in Mexico by collaborating with a locally licensed partner. Additionally, it will give operational support. Thanks to industry-leading goods and responsive local support, players can now enjoy a one-of-a-kind experience.

The bookies on staff at Coolbet will provide locals with the best odds in the industry and a selection of sports betting options tailored to their specific region. Sports enthusiasts in Mexico will be able to wager on a wide variety of LATAM and Mexican tournaments, including the 2023 Mexico Open, MLB Mèxico, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, and Formula 1.

Hopes for Market Share Growth

The President of B2C at GAN, Endre Nesset, expressed his company’s delight at having gone live in the regulated Mexican market and providing local players with the award-winning Coolbet brand. Although they anticipate a rise in market share over time, they anticipate a rather slow start in terms of both investment spending and revenue.

While there have been intentions to sponsor Mexican athletes and streamers to increase exposure, the anticipated debut in Mexico has so far been asset-light, with marketing spending concentrated on targeted social media and internet initiatives. GAN is eager to help its local partners expand into this promising new market.

Other Expansions

In the last several months, GAN has been quite busy. Just last month, GAN and WynnBet entered a nationwide exclusive collaboration for GAN Sports and Super RGS. After a thorough evaluation of the market, WynnBet settled on GAN Sports to power its online sportsbook in all foreseeable US jurisdictions.

GAN also reported Q3 results in November 2022, revealing $32.1m in earnings. The gaming company said that its quarterly revenue was “basically flat” when compared to the same period the previous year.

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