• +26 Casino Reviews
  • 100% Verified
  • +28 Games Reviews

Aristocrat Strengthens Online Presence with BetMGM Partnership

  • Written By Kevin Parker
  • Edited
  • Reading 3 minutes

On Thursday, a partnership between Aristocrat Leisure Ltd. and BetMGM was revealed. Under the terms of the deal, Aristocrat’s online gaming section will provide BetMGM’s online casino with gaming content. For everyone who enjoys playing at online casinos, this is an exciting development.

Aristocrat is making strides to increase its iGaming footprint and online presence, and the decision to offer BetMGM with online gaming material is a part of that. The game material will be provided by the company’s recently established Anaxi subsidiary, making this the first release by this Aristocrat subsidiary.

BetMGM is among the most successful online casino operators in the North American market, and it is jointly owned and operated by MGM Resorts International and Entain. As such, Aristocrat can capitalize on the ever-expanding iGaming industry and reach a wider audience of slot enthusiasts thanks to this exciting new relationship.

“We are honored to be the first operator in North America to offer Anaxi’s world-class content. Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

Matt Prevost, Chief Revenue Officer, BetMGM.

BetMGM’s expansion into other areas is interesting since the company has not abandoned its commitment to educating the public about the dangers of gambling. GameSense, a leading product in the industry created by the British Columbia Lottery Corporation and licensed to MGM Resorts, is just one of the many services the firm offers to assist customers to gamble wisely.

Massive Growth Potential

This partnership with BetMGM is evidence of the continued significance of popular slot titles in the online world, particularly considering the continuing slot update cycle in US casinos. There is no question that the creators of successful slots will gain as online casino providers continue to increase their selections of slot games.

As for Aristocrat, the income from its internet business has almost quadrupled over the last six years, so market experts anticipate the firm to continue expanding its online presence. Other gaming companies have also noticed the shift and are working tirelessly to capitalize on it.

That is just one example of a growing trend; many other companies have also lately established partnerships to provide content for online slot machines. In light of these recent partnerships, it is clear that iGaming is becoming more popular with American operators, and that the online slot business has enormous development potential.

Additional partnership deals may be revealed in the future between online gaming content producers and internet casino operators since the online casino sector shows no signs of slowing down.

Kevin was raised on sports since a young teen and following a (fortunate) injury pursued new hobbies in table games such as Blackjack and Poker. Since 2009 Kevin has been writing for casino sites for various big names in the industry and CasinoSites.us is but one of his latest passion projects.